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Every year when the race diary is released for a season, there are three dates that everybody heads straight for, one of them being the Grand National, secondly is the Derby and finally is the big one, the Cheltenham Festival. Millions of pounds are bet every year during Cheltenham week with the Gold Cup on the final day being the main race in the week. This week is an absolute dream for the bookmakers and this is why you see the ones who don’t advertise as much or as big really come out of the woodwork.
This advert is for Totesport and was taken from the Daily Mail. The main focus on the advert is the fact they have picked three races from the day and listed the odds that they offering on every horse in those three races, to split the advert up they have inserted some fantastic offers. The one that really catches my eye is the offer of a free £50 bet to new phone or internet customers. The other offer is that they will give you 10% off any totejackpot and totesuper7 bets. Considering this is a mono advert I think they have used the ad very well and I think this will attract a lot of interest.